With over a decade of experience in luxury fashion, Colombian designer Juliana Ponce de León brings a wealth of expertise and a unique perspective to her namesake brand. Her journey spans roles at prestigious houses including Carolina Herrera, Issey Miyake, Christian Louboutin, Rick Owens, and Dior in both London and Paris. A graduate of FIDM in Los Angeles and Istituto Marangoni in Paris, Juliana combines her passion for history, artistry, and ethical innovation to create a brand that bridges the past and future of luxury fashion.

JPL’s long-term vision extends beyond fashion. The brand is dedicated to building a global community that supports and empowers women, leveraging initiatives, partnerships, and philanthropy to inspire change. As Juliana explains:

“JPL is more than a brand—it’s a movement. Our collections are designed not only to elevate fashion but to inspire confidence, resilience, and self-expression in women around the world.’’