RESPONSIBLE PRACTICES

MADE TO ORDER, MADE IN LONDON

“Luxury is not just about aesthetics—it’s about creating meaningful pieces that evoke confidence, empower the wearer, and honor the legacy of extraordinary women.”
— Juliana Ponce de León

At Juliana Ponce de León, luxury is more than just aesthetics. It is about creating meaningful pieces that evoke confidence, empower the wearer, and respect the world around us. This is why our collection is crafted with care, using responsible practices that are thoughtful, efficient, and transparent.

Every garment in our collection is made-to-order, crafted exclusively in London. We are proud to support local craftsmanship, maintaining production in a city renowned for its rich sartorial heritage. The attention to detail and the precision of every stitch reflect the time-honoured traditions of dedicated craftsmanship, where quality is paramount.

By operating on a made-to-order model, we significantly reduce overproduction and minimise waste: an issue that the fashion industry must face head-on. This approach means that every piece is produced only when ordered, and delivered within 2-4 weeks.

Luxury is not about excess. It is about making pieces that stand the test of time, pieces that will be cherished and passed down. From the highest quality sand-washed satin silks to our silk-blend velvet, we choose materials that reflect our commitment to sustainable production. We use only the finest materials, carefully sourced and responsibly manufactured to ensure that every item is made to last, without compromising on relevance or impact.

As a fur-free company, we believe that design doesn’t have to come at the cost of ethical integrity. We take pride in being an open book, with every step of our process transparent: from sourcing our materials to the final stitch. Our commitment to ethical production means that we maintain accountability and ensure that every piece is made responsibly, with no compromises in quality.

We believe in empowering not only the individuals who wear our designs but also the ones who make them. By keeping production exclusively in London, we support local artisans and maintain the highest standards of craftsmanship.

We are part of a new wave of brands redefining luxury. Our approach is smarter, more responsible, and focused on a future where fashion serves both the individual and the planet. From our responsible practices to our commitment to producing meaningful and timeless pieces, Juliana Ponce de León is not just about creating garments, it’s about fostering a movement toward a more responsible future for fashion.